THE INTERNATIONALISATION OF THE BUSINESS ENVIRONMENT

Internationalisation has affected almost all fields of human life.

To understand its numerous implications for doing business is of increasing importance for successful performance. This international framework of reference is not of optional character for business, but a reality which has to be well interpreted as a precondition for taking appropriate action.

Adapting personal and organisational capabilities a business organisation disposes of to this situation only in a limited way would hardly be sufficient to meet the challenge in the long run.

Internationalisation has opened up opportunities

existing opportunities will be exploited

-  the point is, however,

who will do it?

THE CENTRAL IMPORTANCE OF INFORMATION

Doing business means dealing with information

collecting and using information

communication

cooperation

within a due to globalisation

increasingly diverse cultural context

INFORMATION AND CULTURE

Information

has to be interpreted

within the cultural context it refers to for being well understood.

Cultural barriers

to communication and cooperation are permissive

and can be coped with successfully by business organisations

- the centrally important question is,

how to do it?

MEETING THE CHALLENGE

To perform successfully

in this environment of intensifying competition requires

intercultural experience and knowledge

foreign language knowledge

internationally minded people

who cooperate in

internationally minded business organisations

Competition forces to perform excellently.

We would like to contribute to your success!